It’s Monday, so we must be…

August 9, 2010 | By | Comments (3)

100_0013 Threading whole
grain crackers on filament wire, of course.


We’ve all seen cracker boxes before. They’re rectangular and most of them are
yellow. The crackers themselves look just like the boxes: square and yellowish.
They don’t drip or ooze or puddle or anything else much. Just sit there. So how
do you make a photo of crackers interesting? Well, you… think outside the box.


When I first checked in at the studio this morning, the team was trying to
capture the crackers flying through the air out of the boxes. They were
literally pelting the set with crackers while our photographer clicked away.

Didn’t quite work; too blurry and the crackers hadn’t seen enough episodes of America’s Next
Top Model to know about giving good face to the camera. Next option: Threading
some filament through a needle and sewing on some crackers.
Voila! A
whole-grain chandelier of “flying” crackers that twist and turn just so.


  1. David

    I don’t see any Wheat Thins in the picture. No cracker pic is complete without Wheat Thins!

    August 9, 2010 at 11:06 pm
  2. matt

    LOVE THIS! Thanks for the glimpse behind the scenes, soldering wire does work wonders! Love the movement.

    August 9, 2010 at 4:08 pm
  3. Mallory

    Great post! I can’t wait to see how the end result looks in the mag!

    August 9, 2010 at 2:09 pm

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