Freebie Friday: How Fast is Fast Enough?

September 17, 2010 | By | Comments (151)

MIM_Binder_7_6 OK. We can agree we're all busy. We're moving at the speed of light most days. Between working, parenting, friending on Facebook and in person, doing good, working out, praying, loving, laughing, and doing an occasional load of laundry, cooking sometimes falls to the bottom of the list. Even for someone like me who really enjoys cooking and finds it a relaxing end to my day, sometimes the drive-through line is calling.

Enter in the quick and easy recipe. Whether on TV, in your favorite food magazine, or with recipes you swap around with friends, 30-minute, 20-minute, quick, and superfast reign. At Cooking Light, the food editors work tirelessly to deliver quick recipes that actually taste good. What we've learned is that great-tasting quick food doesn't have to mean convenience products and cans of this and that. Fresh veggies and smart cuts of lean protein can be just as fast or faster as a meal-in-a-box.

 


This brings me to my question today: How fast is fast enough? In my former life as a cookbook editor, we had a running joke that the 1-Minute Cookbook would eventually be where we end up. I mean, isn't promising a meal in 15 minutes about as good as one can expect? In the new cookbook from Cooking Light, Complete Meals in Minutes, editors have gathered a boatload of quick recipes, 700 of them, all ready in under 30 minutes. Each are tagged as 15-, 20-, or 30-minute recipes, helping you decide what to cook based on how much time you have. Today, we're giving away a copy of this workhorse of a cookbook as a sneak peak (it's due in stores October 12th). Here's how it works:

Step 1: “Like” us on Facebook (use the Facebook box to the right and click “Like” if you don’t already like us).

Step 2: Describe for us here in 50 words or less your ideal amount of time spent on a weeknight meal and why. Entries should be typed into the comments field of this blog post. Entries are due by Monday, September 20 at 11:59 p.m. EST.

Editors will select their favorite based on originality, creativity, and how well you address our question. Winner will be notified via email by September 24, 2010. For full contest rules, click here.

 P.S.: Congrats to the winners of our last 2 giveaways.

Kat won a copy of Weber's Way to Grill with this tempting description of her perfect grilled meal: "An actual 'grilled' grilled cheese sandwich with thick crusty bread and tomatoes. Throw in some prosciutto for some crispy saltiness, it cooks faster than bacon. Yum! I'm going to go make one now."

Jordan P. won a Coleman Cooler with this tailgating tale: "Carolina's first home game is against Georgia Tech next weekend, so I've already plotted the tailgate cooler! In true southern fashion, we’ve planned an epic bbq of ginger/garlic/honey glazed ribs, black eyed pea caviar with lotsa chips, and a jug of our infamous bourbon punch. We’ve got the classics too: fruits and a yogurt dip, sodas and juices for mixing, beer for the boys, and finger sandwiches for snacking! Go Tarheels!!"

COMMENTS

  1. Mary

    “Realistic” has replaced “ideal” in my world. If I can make a main dish (and not a pasta dish)and two simple sides in an hour, I’m satisfied. “Mandatory” has also replaced “ideal” with respect to leftovers. My time investment has to pay itself forward!

    September 20, 2010 at 8:26 pm

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s