Walmart Launches Organic Food Line, Promises to Drive Down Organic Food Prices

July 11, 2014 | By | Comments (13)

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No one wants pesticides and antibiotics creeping into their dinner. But organic food is expensive! Sometimes it’s double the amount of their non-organic counterparts. Organic foods cost more because they require more labor and more expensive supplies to produce. But the huge organic demand also raises prices; organic sales have been steadily increasing each year and are expected to reach 35 billion in 2014 (see USDA chart). But the truth is some families just can’t afford to double their grocery bill.

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Walmart recently announced it will carry Wild Oats organic food products, and promised them to consumers at affordable prices—25% or more in savings on everything from quinoa to chicken broth. This could open the door to organic for more families.

 

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This raises an interesting point because many people associate organic with small-farm, local products, and Walmart is the king of the big-box chains. Buying from big-box grocery stores defeats the purpose of supporting local, organic farmers, even if those farmers are taking a toll on your paycheck.

 

Will other brands be forced to compete with Walmart’s lower prices, therefore driving down the cost of organic products as a whole?

COMMENTS

  1. Organic Shop Walmart « Recipes for Health

    […] Walmart Launches Organic Food Line, Promises to Drive Down … – Walmart Launches Organic Food Line, Promises to Drive Down … – No one wants pesticides and antibiotics creeping into their dinner. But organic food is expensive! […]

    September 9, 2014 at 6:30 am
  2. Eating Tips » Organic Food Sales Down

    […] Walmart Launches Organic Food Line, Promises to Drive Down … – No one wants pesticides and antibiotics creeping into their dinner. But organic food is expensive! Sometimes it’s double the amount of their non-organic counterparts. Organic foods cost more because they require more labor and more expensive supplies to produce. […]

    September 6, 2014 at 2:06 am
  3. Linda

    I agree with Susan. I have never shopped at Walmart, nor do I intend to. What they are doing is driving the smaller farmers out of business. The cost of organic certification is horrific at best and forcing the little guys to lower their prices just to sell to a greedy mega giant is unacceptable. And, are any of you aware that at the beginning of 2014, the organic certification folks okayed 59 pesticides to be used in organic farming? What part of pesticide usage is organic? I will shop “pesticide free” any day of the week, but I will not pay the price for “organic” ever again.

    July 16, 2014 at 2:57 pm
  4. Dianne Jones

    Thats right—to Ben—we are a free country (so far) if you don’t want to work for Wal Mart, then, don’t!!! Sure, say what you want, but if you don’t know the facts you’ll sound awfully ignorant! Minimum wage is more than $8 an hour anyway. At least in CA.

    July 16, 2014 at 11:41 am
  5. Dorothy

    I would never shop at Wal-Mart….it’s appalling to see how they treat their employees, while raking in billions for the Walton’s.

    July 16, 2014 at 10:13 am
  6. monea

    come check this out for healthy food recipes http://7d84798qxgzl8pazfocepipf2n.hop.clickbank.net/

    July 14, 2014 at 8:51 pm
  7. Dawn

    To make $14.00 you must have quite a few years in they only give $.40 cents a year raises as far as medical you pay for it and get nothing covered the produce is old when it arrives so the workers have to try and pull the rotting fruit and veggies all the time and now they want to bring in organic! Walmart is a joke

    July 14, 2014 at 5:38 am
    • Martha Gruber Arntson

      LOL! Jezebal’s comment was what again? “You guys criticizing Wal-Mart should just keep yourself!!!”. Do we or do we NOT live the United States? Hmmm….I thought that was our RIGHT to our opinions? Thanks Jez, but your comment speaks for itself. Dawn’s comment about “the produce is old when it arrives so the workers have to try and pull the rotting fruit and veggies all the time and now they want to bring in organic! Walmart is a joke”!! Right on Dawn! Try buying some produce at Walmart lately? If it’s not old it’s in those awful “bags”, like lettuce! When Walmart went into supersizing their stores to “Super Wally”, they added food, yes, but for the most part it’s canned, processed, frozen, crap. If I buy anything at Walmart for “food”, it’s maybe Hot Sauce or ketchup or maybe some condiment. Everything else is junk. Even their “organics” (which I think is a HUGE mistake for Walmart), are processed food and call themselves on the LABEL….ORGANIC. Does Walmart even know what Organic means? It means: The food being labeled has not been treated with pesticides, sugars, high heat processing, saturated oils, etc. I doubt the people who BUY GROCERIES at Walmart even know the difference between real food and crap food. Not to be snooty, but we have all had the same opportunities for education in America, the same opportunities to learn about our history, etc. Those who choose to be in the dark about what they eat is not my problem. Take a look at who REALLY buys the Walmart food I think you’ll see the answer. This isn’t about Walmart putting a few cans of “organic beans” on their shelf DOUBLE the price of buying those same beans on sale at Whole Foods or any Natural Food store. These same people will complain it’s too EXPENSIVE to buy ORGANIC but stop at 7-11 and load up on Smokes, Beer, Candy, Potato Chips, and on and on WITH their EBT cards! I witnessed it just last week at Walmart! No beer or smokes were allowed here on the EBT but all the junk in the cart was accepted. Not one green or red vegetable or fruit was in that cart for those 4 little kids all under 5! Nope. All Capri Suns, Hot dogs, chips, frozen pizzas, etc. Yea, I am one of those who LOOKS at people’s carts while I wait for them to decide if/or they can AFFORD to feed their family that month. The cashier was so upset when I got through the line, she spoke slow and low “Those are the type of people who live off the government, work is work, having more babies keeps them where they are”. This cashier was of Asian descent and proud to be American and working! Just sayin….

      July 14, 2014 at 4:03 pm
  8. Jezabel

    You guys criticizing Wal-Mart should just keep your opinion to yourself! If you are concerned about providing the best quality food to everyone affordably, this is a HUGE step in the right direction for Wal-Mart to recognize we want quality products. Business is business and thos issues indicated by others are pure business decisions that are not relevant to the news.

    July 13, 2014 at 11:21 am
  9. Vicki Trader-Oller

    Walmart is notorious for going in and bankrupting a company and small businesses if they don’t get what they want. I will stay local thank you. At least I know it is being done by people here in America and locally. Not some third world nation where people are forced to work for little of nothing and Walmart makes a big profit off it. Nope not gonna happen here.

    July 13, 2014 at 9:04 am
  10. Ben

    The amount of ignorance in the previous comments is amazing. First of all as a family that does have a member of it employeed by Wal Mart I can say that they do provide healthcare for their employees, they offer 401k retirement, life & disabiliy insurance etc. The average salary at my wifes store is over 14$ an hour, not the $8 or so the media will tell you.

    Wal Mart providing another/healthier food choice to consumers is a good thing. If it forces other retailers to change or follow by lowering prices or offering these products, so be it. That is how a free market works.

    July 13, 2014 at 9:04 am
  11. Martha Gruber Arntson

    I have to agree with Susan’s comment! Walmart, shame on you!

    July 13, 2014 at 8:42 am
  12. Susan

    I just lost a ton of respect for Cooking Light – a magazine I have been reading since 1998. Walmart doesn’t pay their employees enough to live on much less buy organic food. Nor do they provide healthcare for their employees. Shame on your for promoting them.

    July 12, 2014 at 5:59 am

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