FirstLeaf: The Right Way to Wine

February 2, 2016 | By | Comments (6)


The wines you want, delivered to your door, when you want them—that’s the custom control FirstLeaf guarantees. Not your typical wine club, FirstLeaf takes something of a Netflix approach by tailoring its service to each member’s taste. The process is too easy: The club’s algorithm compiles a six-pack of small-production wines from grade-A vineyards and wineries around the world, which users can review and edit before confirming shipping. Once the wines are delivered, users provide feedback on the bottles they receive using a simple rating system via FirstLeaf’s app. Taking this information into account, the next box—more precisely selected according to the user’s preferences—is created. The more wines a user rates, the more acquainted FirstLeaf becomes with their preferences, allowing for increasingly personal selections.

Of course, if a user wants to return to an old favorite, the option to create a box of previously loved wine is always on the table. The sign-up standard is to receive a new wine shipment every 2 months; however, users are free to change that based on what works for them. Since this wine club is all about the power of preference, you decide when and how often expertly selected bottles land at your door—at a fraction of their retail cost.



As a way to acquaint folks with FirstLeaf, our sister brand Food and Wine is offering an introductory three-pack of bottles selected by Executive Wine Editor, Ray Isle. This custom pack is available for $29.95 (shipping included) and entails the following wines:


2014 Lost Dog Lane California Chardonnay: A coastal California Chardonnay, it’s full-bodied but has plenty of zip, with bright apricot notes and a hint of vanilla from a few months aging in French oak.

2014 Inkscape California Cabernet Sauvignon: This juicy, blackberry-rich red is supple and ready for drinking now, with enough tannic backbone to go with a substantial steak; a dry-aged ribeye, for instance.

2009 Ultima Red: Aurelio Montes, a longtime star of Chilean winemaking, ventured to Paso Robles, CA to create this potent, peppery Syrah. A few years of cellar aging have softened the wine’s structure and opened up its spicy aromas.

Want to see how it works firsthand? To create an introductory three-pack based on your personal taste, pay FirstLeaf a visit here.

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  1. Kay Bolick

    I too signed up with this because of the free shipping offer and it’s tie to Cooking Light. Followed all the instructions to get the free shipping but I still got charged. Now, I cannot get anyone at Firstleaf to respond to emails or phone calls to cancel! Very disappointed in Firstleaf and Cooking Light!

    October 26, 2016 at 9:47 am
  2. Cynthia Beausoleil

    I went to the link for the first leaf wine club with free shipping for the first year for cooking light readers. I was able to join the club alright but the shipping isn’t free. I e-mailed the club and they replied to go to the site link cooking light displayed to get free shipping but that link just lead me back to the same club site. So how do I get the free shipping? I probably would not have joined if not for your recommendation. Thank you for your help.

    September 15, 2016 at 8:49 pm
  3. Mary

    I am a cooking light magazine subscriber. I was unable to get this offer using The offer was free shipping for 1 year. First purchase 3 bottles for $19.95. Instead, I had the experience others wrote about above. Please respond.

    September 15, 2016 at 5:16 pm
  4. Janet

    The ad on my Cooking Light says the first 3 are $19.95, but this site says $29.95. That has stopped me right there. Too bad.

    September 13, 2016 at 4:54 pm
  5. richard pleffner

    First challenge – how do you get to the “” site?? Then how do you get to the “free shipping” offer?? Best I could find is First Leaf trial offer – 3 bottles for $15.00 plus $4.95 shipping. Great price, but where’s the free shipping??

    September 12, 2016 at 10:15 am
  6. joseph spatafora

    First of all, I subscribe to Sunset and took their recommendation to try first leaf 3 bottles of wine. The website led me down the gardn path where I did not want to go.
    I will never take Sunset’s advise again (it sucks) and the first leaf wine website is even worse.
    At least let it be user friendlty on the first try.
    Not necewssary to contact me I have seen the light.

    August 16, 2016 at 7:57 pm

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