Your M&M’s Are About to Get a Color Makeover

February 5, 2016 | By | Comments (4)

M&Ms Candy

Today, Mars Incorporated joined the lineup of other food brands in pledging its commitment to phase out all artificial colors over the next five years. Yep, your M&M’s will now be cleverly coated in a rainbow of natural colors. The domino effect started last year when Kraft Foods Group Inc.’s promised to take the artificial colors out of everyone’s beloved blue box of Mac and Cheese. Then Nestle followed suit with a pledge to remove artificial colors and flavors from all candy products. Not wanting to be left behind, Hershey then jumped on board with a move towards simpler ingredients, and General Mills dove head first into testing to find replacements for the artificials in their cereal, like Trix.

Welcome aboard Mars! Along with M&M’s, Mars’ umbrella includes over 50 other brands, including Snickers, Twix, Milky Way, Uncle Ben’s, Wrigley, Life Savers, Starburst, Dove, and even pet brands like IAM’s and Pedigree.

Another consumer win! Keep talking, folks. Big food is listening.

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COMMENTS

  1. Another Big Win For Consumers In Big Food—Hellmann’s Now Offers Organic And Egg-Less Options! | Cooking Light

    […] Your M&M’s Are About to Get a Color Makeover […]

    March 8, 2016 at 11:00 am
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    […] to find replacements for the artificial colors in their cereal, like Trix. And just this month, Mars, Inc. (think M&M’s, Twix, Milky Way, Uncle Ben’s and Starburst) joined the lineup of […]

    March 1, 2016 at 7:00 am
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    […] Your M&M’s Are About to Get a Color Makeover […]

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  4. S johnston

    Don’t care what color M&Ms are. Just keep the chocolate in them. Don’t need a hundred different flavors, or colors just chocolate

    February 7, 2016 at 12:52 pm

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